Platinum is a strong metal with a lustrous silvery-white sheen. It is the rarest of the precious metals, 30 times more rare than gold, making it an exclusive and distinctive choice for the most discerning people.
Platinum jewelry is extremely durable. Its hardness and purity (95% pure platinum, compared to 75% pure gold in 18k gold) give it tarnish-resistant characteristics that ensure your platinum jewelry will never diminish in beauty.
In fact, because it is so strong and durable, platinum is by far the most popular metal used in jewelry settings, like diamond engagement rings.
To learn more about platinum in jewelery specifically, please visit our Platinum Jewelry Buying Guide.
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